Denim Dudes was born out of Amy Leverton’s two street-style books, published in 2015 and 2019. Since then, their consumer-facing platforms have positioned the consultancy company as a leading voice in denim and youth culture. Amy leverages her global community to craft stories, spark meaningful conversations and foster authentic partnerships. With over 20 years experience in the worlds of design and trend forecasting, her specialist expertise is unmatched. Her extensive travels and far-reaching network informs a global perspective from the streets of Tokyo to a factory floor in Vietnam.

Shannon Reddy joined Denim Dudes after graduating from FIDM’s Business of Denim Program in 2019, collaborating with some of the denim industry’s leading brands and supply chain partners. Passionate about sustainable denim production and contemporary design, Shannon has gained recognition in her own right for her dynamic live presentations captivating audiences from Acne to H&M.

They are joined by a community of contributors and freelancers with specialist expertise such as creative directors, material scientists, sustainability consultants, marketing managers, content creators, advertising executives, photographers and art directors.