With over 20 years in the industry and an innate understanding of human behavior, Amy’s specialist expertise is unmatched. Her extensive travels and far-reaching network informs a global perspective from the streets of Tokyo to a factory floor in Vietnam.

Denim Dudes was born out of Amy Leverton’s two street-style books, published in 2015 and 2019. Since then, their consumer-facing platforms have positioned Denim Dudes as a leading voice in denim and youth culture. Amy leverages her global community to craft stories, spark meaningful conversations, and foster authentic partnerships.

Shannon Reddy has worked at Denim Dudes since graduating from FIDM’s Business of Denim Program in 2019, collaborating with some of the denim industry’s leading brands and supply chain partners. Passionate about sustainable denim production and contemporary design, Shannon has gained recognition in her own right for her dynamic live presentations captivating audiences from Acne to H+M.