Denim Dudes is a category-specific market intelligence platform focused entirely on denim and casualwear. Rather than broad, cross-category trend coverage, we go deep into the cultural shifts, evolving silhouettes, and fabric and wash innovations shaping this market.
Our Seasonal Forecasts
Spring/Summer and Fall/Winter forecast, exploring the cultural and socio-economic shifts shaping denim and casualwear. Each season includes four in-depth stories covering evolving consumer attitudes, brand strategy and merchandising insights, silhouette direction, styling and finishes.
Editorial Access
Access to all free content including The Denim Directory and select industry news and analysis.
The Debrief
A monthly briefing, distilling the most important developments affecting the denim industry such as brand launches and collaborations, supply chain and manufacturing updates, notable runways, white papers and cultural moments shaping denim and casualwear.
Full Runway Analysis
Six reports per year (Cruise/Resort, Spring/Summer, Pre-Fall and Fall/Winter) analysing key trends across global fashion weeks. Each report identifies emerging styling trends, key items and wash and finish.
Fabric Forecast
Spring/Summer and Fall/Winter reports translating our seasonal forecasts into detailed material direction covering fabric developments, wash and finish direction and surface treatments and embellishment trends.
Frequently asked questions
Yes. We offer a 10% discount for teams of 10 or more users. If you’re rolling out access across a larger team or organisation, get in touch here and we’ll set up a plan that works for you.
No. Each subscription is intended for one user. For teams, we recommend a multi-user subscription so everyone has their own access.
Depending on your plan, your subscription includes:
Seasonal Forecast Reports
The Debrief (monthly industry briefing)
Runway Analysis
Fabric & Wash Reports
Each tier builds on the previous, with COMPLETE offering full access.
We publish content throughout the year:
2× per year: Spring/Summer & Fall/Winter forecasts
12× per year: monthly industry briefing (The Debrief)
6× per year: runway reports
1× per year: full fabric and wash report
Additional trend updates are released throughout the year, equating to an average of 4+ reports per month.
Denim Dudes is designed for:
brands of all sizes
designers and product developers
buying and merchandising teams
strategists, marketers and creative directors
manufacturers and mills
Yes. You can upgrade your subscription at any time to access additional content. Get in touch here and we’ll arrange the upgrade for you.
Yes. We offer bespoke research, presentations and consulting. Get in touch to discuss your project.
All content is accessed through your Denim Dudes account. Once subscribed and signed in, you’ll have immediate access to everything included in your tier via the Trend Shop.
You can cancel at any time, and your access will remain active until the end of your billing period. If you have any issues with your subscription, please contact us directly.
