Uncovering culture today
to help you design tomorrow.

We are the denim industry’s leading consultancy firm. We help our clients anticipate consumer behavior and lifestyle shifts through our culture-lead global forecasts and unparalleled industry expertise.

From sourcing through to marketing, our expertise uncovers growth opportunities across brand departments and unites your teams towards a common goal.

Learn more
what our clients say

Urban outfitters
Dale Balenseifen, Senior Menswear Designer

“Denim Dudes is an amazing resource; I continually reference their comprehensive forecast of today’s denim and fashion market. The imagery, mood, and consumer insights are on point every time”


Levi’s
Johnathan Chung

“It’s December 2018, and as I write this, Levi’s is about to record a 5th consecutive year of growth and the best 5 year run in the last 31 years. Interestingly, Amy & I started working five years ago in 2013. Every season at Levi’s starts with working with Denim Dudes. Their work goes way beyond the latest trend report from an agency”


TARGET
Dana Kelly, Senior Denim Fabric Engineer, Target

“Amy and her team’s comprehensive research is a consistent source of inspiration and awe. Reflective, thoughtful and detailed – this report has something for everyone.”


GUESS
Tricia Saceda, Senior Designer, Guess

“As a creative team, we are super inspired by the Denim Dudes forecast. Since we don’t get to travel a lot as a team, it’s valuable, informative and gave us fresh perspectives”


True Religion
Eric Powers, Senior designer, True Religion

“From culture shifts to technology and sustainability, exploring the many complexities of the challenges we face as designers was eye-opening, educational and thought provoking”